Brands using experiential marketing commonly host pop-up activities or immersive setups

https://www.globenewswire.com/news-release/2025/04/01/3053200/0/en/Interactive-Entertainment-Group-Inc-Ranks-No-101-on-the-2025-Inc-Regionals-Northeast-List-Marking-Its-Third-Appearance.html

Labels making use of experiential marketing usually range pop-up events or immersive setups, inviting customers to interact along with their offerings in ingenious techniques