Changing your SaaS pricing can boost revenue but may also lower conversions....

https://mike-wiki.win/index.php/What_is_a_Pricing_Moat_and_How_Can_Bad_AI_Forecasts_Create_One%3F

Changing your SaaS pricing can boost revenue but may also lower conversions. One analysis shows a 31% drop in sign-ups but a 22% increase in overall revenue after adjusting prices