Conversion Rate Optimization (CRO) focuses on improving the percentage of website visitors that complete desired actions

https://www.slideserve.com/aethanrkvp/from-zero-to-hero-real-life-stories-of-digital-marketing-success

Conversion Rate Optimization (CRO) focuses on improving the percentage of website visitors that complete desired actions, such as signing up or making purchases, using A/B testing and user feedback