Discontinued Rolex models often trade above retail because they’re no longer...

https://marketrealist.com/retail-and-wholesale/why-some-discontinued-rolex-watches-are-now-worth-more-than-they-cost-new/

Discontinued Rolex models often trade above retail because they’re no longer made, making them rarer and more sought after. Real transaction comps show what buyers actually pay, which can be higher than retail prices