Don't treat SEO and UX as separate silos. Learn to map internal linking...

https://alpha-wiki.win/index.php/How_Do_Gaming_Platforms_Turn_SEO_Traffic_into_Sign-Ups%3F_The_Strategic_Blueprint

Don't treat SEO and UX as separate silos. Learn to map internal linking pathways to player intent, helping users find games with the exact RTP they want