Most ecommerce teams track ads, email, and retention in separate lanes, then...

https://www.cool-bookmarks.win/this-article-looks-at-ecommerce-marketing-as-a-connected-system-not-a-list-of

Most ecommerce teams track ads, email, and retention in separate lanes, then struggle to see what drives growth. This article maps a connected marketing system that links acquisition, conversion, and repeat buying to CAC, conversion rate, AOV, and CLV