Personalization is no longer a nice extra — it’s how we expect digital...

https://www.inter-bookmarks.win/personalization-is-no-longer-a-bonus-it-s-expected-whether-it-s-streaming

Personalization is no longer a nice extra — it’s how we expect digital experiences to work. From streaming services guessing your next favorite show to retail sites suggesting just-right products, AI helps tailor content while keeping you in control