Rank tracking is officially obsolete. In Europe, AI overviews are rewriting the...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is officially obsolete. In Europe, AI overviews are rewriting the search landscape, causing a 30% drop in traditional CTR. We are moving into a zero-click era where standard keyword rankings mask the real problem