Search engines are changing. Google now serves AI answers directly in the...

https://www.bookmarking-keys.win/seo-is-shifting-fast-stop-chasing-vanity-keywords-and-start-optimizing-for-ai

Search engines are changing. Google now serves AI answers directly in the SERPs, forcing a rethink of how we drive traffic. Forget vanity metrics; focus on intent-based content that satisfies the user’s query