The Quality Score is a critical component in Google Ads PPC campaigns, influencing ad rank and cost-per-click (CPC)

https://www.slideserve.com/herianpykp/google-ads-advice-how-to-optimize-your-pay-per-click-strategy

The Quality Score is a critical component in Google Ads PPC campaigns, influencing ad rank and cost-per-click (CPC). Higher quality scores result from relevant keywords, compelling ad copy, and optimized landing pages