What does Gen Z use instead of Google inside the TikTok discovery engine

https://medium.com/@terryhutchins/what-gen-z-uses-instead-of-google-and-why-its-messing-with-my-seo-brain-a-bit-149f07827690

The TikTok discovery engine is reshaping how young users find content online. This piece dives into the mechanics behind its SEO implications, revealing how brands can adapt to capture visibility where traditional Google searches fall short.