What finally worked for me was locking in moisture within 60 seconds after...

https://technivorz.com/why-does-my-body-lotion-do-nothing-for-my-dry-legs/

What finally worked for me was locking in moisture within 60 seconds after showering. I use a simple routine: gently pat dry, then apply a cream with 10% urea on my heels to soften rough patches